traffic allocation

Traffic allocation

Traffic allocation is the share of visitors assigned to each destination in a link test. In Klinky, allocation is represented by variant weights that add up to 100 percent for the active destinations behind one short link.

Calculate traffic allocation Learn weighted routing

variant weights

weighted link routing

editable destination variants

click tracking

Definition

Traffic allocation sets each variant share

A 50/50 allocation sends roughly equal traffic to two destinations. A 90/10 allocation keeps most visitors on the current path while a smaller share reaches a new variant.

Allocations are usually expressed as percentages.
The active weights should add up to 100.
Actual click counts can vary because live routing is probabilistic.

Klinky

Use weights to control rollout pace

Klinky lets you edit destination variants and routing weights behind a shared link. That makes allocation useful for cautious rollouts, balanced comparisons, and manual follow-up changes.

Review

Allocation is separate from the decision

Traffic allocation controls who sees each destination. It does not decide which destination performed best; that review should include click data, conversion signals, and your own business context.