URL split testing

URL split testing for campaign links

URL split testing is a practical way to send visitors from one shared link to different destination URLs. Use it when you want to compare landing pages, signup flows, checkout paths, or workflow variants without changing the link in every ad, email, or post.

Create a URL split test Plan traffic allocation

weighted link routing

editable destination variants

click tracking

conversion signal review

Definition

Route one URL across destination variants

A URL split test keeps one public link stable while the redirect logic chooses from two or more destination URLs. Klinky uses routing weights, so each variant receives the share of traffic you choose.

Use one short link in the campaign.
Add destination variants behind that link.
Choose weights such as 50/50, 80/20, or 90/10.

Planning

Start with a split that fits the risk

A balanced split can work when both destinations are ready for traffic. A smaller rollout split is better when a new page, offer, or workflow needs limited exposure first.

Use the traffic split calculator to estimate visitor counts.
Keep the current destination as the larger share when the new path is unproven.
Change weights manually after reviewing click and conversion signals.

Review

Use link-level evidence without overclaiming

Klinky records clicks and can show conversion signals when tracking is installed. It does not prove statistical significance, guarantee lift, or change the route for you automatically.

Watch competitor changes before planning the split

PixelWatch helps monitor competitor landing pages, pricing pages, and messaging changes so your URL split testing ideas start from real market signals instead of guesswork.

competitor website monitoring