split URL test

Split URL test

A split URL test compares different destination URLs by routing visitors from one shared link to more than one path. It is useful when the variants live on separate URLs, such as different landing pages, pricing pages, signup flows, or checkout steps.

Create a split URL test Read the URL split guide

weighted link routing

editable destination variants

click tracking

conversion signal review

Definition

A split URL test compares separate destinations

Unlike an on-page experiment that changes elements inside one page, a split URL test sends visitors to separate URLs. The redirect decides which destination each visitor reaches.

  • Use separate URLs for each destination variant.
  • Share one short link in the campaign.
  • Review variant-level activity after traffic arrives.

Fit

Use it when variants are bigger than a page element

Split URL testing fits tests where the whole destination changes: a different page builder template, a new checkout flow, a partner offer, or a country-specific page.

Decision

Review results before changing the route

Klinky can show link-level and variant-level signals, but it does not automatically promote a winner. Use the data with your own analytics and business context.

Create your first split link.

Save the workflow in Klinky when a single test link needs reliable routing, editable destinations, and link-level analytics.

Create a split URL test

Related pages

URL split testing guide
A/B testing links
Traffic allocation
Link analytics

Questions

Is a split URL test the same as an A/B test?

It is a type of A/B test where the variants are different destination URLs rather than changes inside one page.

How many URLs can I compare in Klinky?

Klinky supports 2 to 5 destination variants for a split link.

Klinky.ioSimple link traffic splitting.