geo routing links

Geo routing links by visitor country

Use geo routing when one shared link should send visitors to different destinations by country. Configure country rules, keep a default destination, and review link activity after traffic arrives.

Create a routed link Learn weighted routing

country-based routing

default destination variant

editable destination variants

click tracking

Rules

Send countries to the right destination variant

Klinky supports geo routing rules that map country codes to variant labels. A default variant handles visitors who do not match a country rule.

Create variants for country-specific destinations.
Map country codes to the matching variant label.
Keep a default path for all other visitors.

Edge routing

Use request country signals at redirect time

The redirect Worker can use the visitor country from the edge request metadata to choose a geo variant before sending the visitor to the destination URL.

Review

Measure the routed link like any other split link

Geo-routed links still produce link activity that can be reviewed later. Use that data with your own regional campaign context before changing destinations or rules.

Create your first split link.

Save the workflow in Klinky when a single test link needs reliable routing, editable destinations, and link-level analytics.

Create a routed link

Weighted link routing

Link traffic splitting

Link analytics

Paid ad landing page tests

Trust and data handling

Questions

What happens if a visitor does not match a country rule?

Klinky uses the link default variant when a visitor does not match a configured country rule.

Can geo routing and weighted routing support different workflows?

Yes. Geo routing is useful for country-specific destinations, while weighted routing is useful for percentage-based split tests and controlled rollouts.