link traffic splitting

Link traffic splitting for controlled rollouts

Use Klinky when one shared campaign link needs to route visitors across more than one destination. Start with a cautious rollout, compare destination activity, and change the split without replacing the link everywhere.

Create a free split link Plan the split

weighted link routing

editable destination variants

click tracking

manual routing changes

Routing

Send one link to multiple destination URLs

Create a Klinky link with destination variants and choose how much traffic each variant should receive. Keep the shared URL stable while the destinations behind it change.

Create 2 to 5 destination variants.
Assign weights that add up to 100.
Keep one shared short link in your campaign.

Rollout

Start small before changing the default path

Use a smaller split for a new destination when you want to reduce rollout risk. Move more traffic later if the destination performs well in your own review.

Try a 90/10 or 80/20 split for early checks.
Use a 50/50 split when both destinations should receive similar traffic.
Change weights when the rollout needs a new pace.

Review

Use link data as one decision input

Klinky records click activity for the split link. Review that data alongside your own analytics, checkout, CRM, or workflow results before changing the default destination.