click-through rate calculator

Click-through rate calculator for campaign links

Use this calculator to estimate click-through rate from impressions and clicks. CTR is useful for reviewing the first step of a campaign before comparing downstream conversions.

Create a free split link Calculate conversion rate

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Impressions Clicks

Click-through rate

2.5%

9750 impressions did not become clicks.

CTR measures click share for a campaign surface, not downstream conversion quality.

Campaign review

Calculate the share of impressions that became clicks

Enter impressions and clicks to calculate CTR for a campaign surface such as an ad, email, post, or printed QR placement.

Use impressions from your ad platform, email tool, or publishing channel.
Use clicks from Klinky or another analytics source.
Compare CTR with conversion rate before making decisions.

Boundaries

CTR is only one signal

A high CTR can still lead to weak conversion quality. Review clicks, conversions, and destination context together.

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Save the workflow in Klinky when a single test link needs reliable routing, editable destinations, and link-level analytics.

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Questions

What is the CTR formula?

Click-through rate is clicks divided by impressions, multiplied by 100.

Is CTR the same as conversion rate?

No. CTR measures click share from impressions. Conversion rate measures what happened after the click.